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The global dietary supplements market is set to see staggering growth in the coming years (1). Within this overarching product category are the beauty supplements, that claim health and cosmetic benefits whilst being subject to food regulations. This can lead to misleading advertising and uncompliant products in a category where competition is thriving.
As such, Ayton Global Research have commissioned global market research to investigate what the consumers understand about the beauty benefits of supplements and the trending ingredients, such as probiotics and microbiome. The research looks at what consumers really want out of beauty supplements and how brands can communicate this in their marketing, all whilst staying compliant with international advertising regulation.

Dietary antioxidants support the skin’s natural defense against oxidative damage that can compromise barrier function, elasticity, and collagen integrity. Free radicals produced within the body, and those arising from external exposures, can deplete the skin’s antioxidant capacity. To maintain the skin’s redox balance, clinical studies have demonstrated the benefits of dietary supplementation with antioxidant vitamins, polyphenols, and carotenoids. The success of these functional antioxidants for skin in the nutraceutical industry is driven by consumer demand for science-backed claims, natural and plant-based sources, and whole-body benefits. This paper summarizes the endogenous and dietary antioxidants that support skin health, the functional antioxidants that are major players for beauty-from-within, and the trends and innovations emerging for nutraceuticals focused on skin and beauty.