What does the rise of the mental well-being consumer concern mean for food and supplements brands?

Mental well-being is on the rise; more people than ever struggle with anxiety, stress and depression. The Healthy Marketing Team (HMT) has identified mental well-being as the number one health trend affecting all food and health choices, from supplements to food and beverages. Consumers realize their choices can make a positive impact on their own health and the planet and want to contribute to a better future. They are no longer thinking about their physical health only but are beginning to understand the importance of mental health and how it determines their happiness. In this article, the HMT will dive deeper into how mental well-being is globally influencing the categories Food & Supplements, Sports Nutrition, Plant-based & Climate and Self-care.