Vol. 33 | Vol. 33 (2) - 2022 | Column: CONSUMER PERSPECTIVE

Cognitive health trends in 2022

by

WILL COWLING
Marketing Manager, FMCG Gurus

Over the next twelve months, consumers will continue to look at addressing a number of different health issues as they adopt a holistic health approach to wellbeing. Consumers are showing a focus on prevention over cure, which means that consumers will want to address health issues even if not suffering symptoms and if they are satisfied with that area of wellbeing. So how will consumers look to address their mental wellbeing and what actions are consumers taking in order to benefit their cognitive health.

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