Beauty supplements: Understanding the landscape for compliant claims

The global dietary supplements market is set to see staggering growth in the coming years (1). Within this overarching product category are the beauty supplements, that claim health and cosmetic benefits whilst being subject to food regulations. This can lead to misleading advertising and uncompliant products in a category where competition is thriving.
As such, Ayton Global Research have commissioned global market research to investigate what the consumers understand about the beauty benefits of supplements and the trending ingredients, such as probiotics and microbiome. The research looks at what consumers really want out of beauty supplements and how brands can communicate this in their marketing, all whilst staying compliant with international advertising regulation.