Vol. 33 | Vol. 33 (1) - 2022 | Column: CONSUMER PERSPECTIVE

Weight management strategies in 2022

by

WILL COWLING
Marketing Manager at FMCG Gurus

Over the last two years there has been a greater proportion of consumers who state that they have put on weight. This is down to consumers across the globe indulging in higher levels of comfort eating and reduced level of activity due to the pandemic. These attitudes are leading to a number of consumers to address their waistlines as they look to adopt a diet in order to lose weight. So how is this impacting consumer decisions when looking for food and drink products?

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