HOW ARE TRENDS IN THE FOOD AND NUTRITION INDUSTRY INFLUENCED?
Emerging trends in the food and sports nutrition sector continue to be influenced by an assortment of factors. Global dynamics, demographics, culture, politics, and environment all hold great influence on consumer wants and needs (1).
With new technologies come easier access to information which allows for the consumer to demand products to conform to their requests (2). It’s vital that food scientists, product developers and companies worldwide stay well informed of these major emerging trends within the industry. Consumers have become activists in the sports nutrition sector based on the increased awareness of environmental and global issues through the advancement of technology (3). All of the information consumers receive may, however, not be accurate or valid. Sports nutritionists need to help inform consumers with accurate, science backed information. Industry leaders continue to evolve their products based on these trends and the demand continues to grow. Social media is a major outlet for news and marketing. The industry is greatly influenced by individuals and information being spread through these channels, but it is important for the knowledgeable sports professional to be involved in all these channels.
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