Market trend reports often produce incomplete analyses. They typically list recurring themes (health, sustainability, convenience, indulgence) but remain at a superficial level. From an R&D perspective these themes raise the question “Now what?” because knowing what consumers talk about does not reveal which product to develop or why some products succeed while others disappear from shelves.
This and more in the latest episode of the Podcast ‘Consumer Perspective’, titled “Beyond Consumer Trends“ – hosted by Michelle Niedziela, behavioral neuroscientist and founder of Nerdoscientist.
(Agro FOOD Industry Hi Tech editorial team)
Presented by 𝗔𝗴𝗿𝗼 𝗙𝗢𝗢𝗗 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗛𝗶-𝗧𝗲𝗰𝗵, this episode explores how Behavioral Topic Modeling moves beyond counting mentions and identifying themes to uncover the motivations, tensions, and decision-making processes that shape food choices.
Listen to it HERE
