Panel discussion on ACTIVE LIFE STYLE
THE NEW FRONTIERS IN ACTIVE LIFESTYLE NUTRITION AND WHAT IT MEANS FOR THE INDUSTRY
THE NEW FRONTIERS IN ACTIVE LIFESTYLE NUTRITION AND WHAT IT MEANS FOR THE INDUSTRY
For five millennia, cannabis plants have been ingested to provide health and wellness effects. These products contain a host of many classes of chemical constituents, the most bioactive of which is a mix of cannabinoids. The century long prohibition on research of these products (during the emergence of pharmacology as a field) meant that the newly emerged Cannabis industry was generally relegated to using those same uncharacterized plant extracts in products. We are now in an era when standardized methodologies for production and measurement are being adopted, and will open a path for innovations leading to improved manufacturing, product safety, palatability and bioavailability. It is only then that the true potential of these products can be accurately defined.
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The European project “AMBROSIA” conducted at the University of Florence, fits with the areas of food and health, tackling one of major social challenges in current healthcare: the undernutrition in “older” population, focused on patients with Heart Failure (HF) and Atrial Fibrillation (AF). Undernutrition is one key factors leading through inflammation, to loss of function, disability, frailty and, ultimately, to death. A vicious cycle “of inflammation and cachexia” determines a progressive cognitive decline and lean body mass regression. Since the inflammation is closely related with the health status of intestinal microbiota, shaping its composition with a probiotic-based food, namely the AMBROSIA chocolate bar, specifically enriched with key nutrients could be an efficacious and safe approach to break this cycle improving the cognitive functioning and skeletal muscle mass. A prospective interventional clinical study will be performed at the University of Florence to asses the bar efficacy on undernutrition prevention. Statistical and Machine Learning methods will be developed for the identification of features from the “Microbiota-Inflammation-Brain axis” used as predictive undernutrition biomarkers.
The global dietary supplements market is set to see staggering growth in the coming years (1). Within this overarching product category are the beauty supplements, that claim health and cosmetic benefits whilst being subject to food regulations. This can lead to misleading advertising and uncompliant products in a category where competition is thriving.
As such, Ayton Global Research have commissioned global market research to investigate what the consumers understand about the beauty benefits of supplements and the trending ingredients, such as probiotics and microbiome. The research looks at what consumers really want out of beauty supplements and how brands can communicate this in their marketing, all whilst staying compliant with international advertising regulation.
Dietary antioxidants support the skin’s natural defense against oxidative damage that can compromise barrier function, elasticity, and collagen integrity. Free radicals produced within the body, and those arising from external exposures, can deplete the skin’s antioxidant capacity. To maintain the skin’s redox balance, clinical studies have demonstrated the benefits of dietary supplementation with antioxidant vitamins, polyphenols, and carotenoids. The success of these functional antioxidants for skin in the nutraceutical industry is driven by consumer demand for science-backed claims, natural and plant-based sources, and whole-body benefits. This paper summarizes the endogenous and dietary antioxidants that support skin health, the functional antioxidants that are major players for beauty-from-within, and the trends and innovations emerging for nutraceuticals focused on skin and beauty.
Regular fruit intake contributes to your health. Studies have reported on the health-providing anti-oxidant and anti-inflammatory effects of many fruit berries. New Zealand blackcurrant is a dark-colored berry rich in the flavonoid polyphenol anthocyanin. The physiological and metabolic responses at rest and during exercise by short-term intake of anthocyanin-rich New Zealand blackcurrant can provide an indication for the potential to promote health. This mini review will cover primarily the findings of some of our studies using New Zealand blackcurrant with meaningful changes on exercise-induced fat oxidation, cardiovascular function during supine rest, insulin sensitivity, and emission of skin volatile organic compounds. Daily intake of New Zealand blackcurrant has the potential to provide benefits for exercise, health and well-being.
The nutritional supplement industry is constantly evolving as consumer trends have shifted from a performance-oriented approach to one that caters to overall healthy lifestyle maintenance. The brand marketing supplements needs to develop innovative strategies to maintain their current consumer base but also to broaden their scope and approach to include a wider population as the competitive landscape continues to increase. Opportunity exists if brands are transparent, selective in their ingredient and manufacturing partners, open to ideas, and are forward-thinking about how supply chain and logistics will affect their planning. While many brands focus on complex formulas, they should consult with their partners on ingredient trends and delivery formats that are easy to understand and market, have a solid production pipeline and above all, taste great.
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Over time sports nutrition has evolved to match the growing demand of athletes wanting to be faster, stronger, and better than their competitors. Examining market trends requires taking a deep dive into the diverse communities that have developed over time. Athletes continue to demand more from supplements and the sports nutrition industry is answering those demands by formulating products to meet the needs of the athlete and their sport. Sports nutrition, Esports, and the supplement industry continue to drive market trends with products that are backed by research and clinically tested. These trends include but are not limited to: improving focus and mental clarity, increasing physical and mental performance, environmentally friendly ingredients, and non-stimulant alternatives for increased energy and power.