The healthy ageing paradox: immediate effort, delayed reward
26 June 2026
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Consumers can immediately experience sweetness, refreshment, satiety, and enjoyment. They cannot immediately perceive healthier
Tag: Healthy ageing
Small frictions can drive product abandonment
19 June 2026
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A slightly chalky texture, a lingering aftertaste, the need for mixing, refrigeration, or extra
Healthy ageing depends on adherence, not just adoption
12 June 2026
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Many consumers purchase health-focused products because of their promised benefits, yet stop using them
