
Fibermaxxing 2.0 means A Shift from Quantity to Quality
BENEO at IFT 2026, booth S425: Grounded in Fiber Science, Driving What’s Next CHICAGO,

BENEO at IFT 2026, booth S425: Grounded in Fiber Science, Driving What’s Next CHICAGO,

A new study, conducted by researchers from Swansea University[i], has demonstrated that when the

Authentic taste, health-forward messaging and meat quality cues are crucial to convince UK consumers