Rotterdam, the Netherlands (15 April 2026) – IMCD Group (“IMCD” or “Company”), a global leading partner for the distribution and formulation of speciality chemicals and ingredientswill exhibit at Vitafoods Europe 2026, where it will showcase its latest nutraceutical innovations under its “Build a Better You” campaign.
At this year’s show, IMCD will spotlight three consumer-driven pillars shaped by the global focus on longevity and proactive health: Live stronger, live longer, and live smarter. Together, these pillars reflect how healthspan – not just lifespan – is defining the next wave of consumer expectations, with solutions that support performance, vitality, and cognitive well-being throughout life.
Under these pillars, IMCD will present a range of concepts developed by its technical experts. Each demonstrates IMCD’s ability to integrate science-backed ingredients, advanced delivery formats, and sensory optimisation to help accelerate innovation and bring differentiated products to the market. The innovation on display is further reinforced by the inclusion of ProGo® from supplier partner Hofseth BioCare, a patented salmon peptide mix that naturally supports metabolic weight balance, recently shortlisted for the 2026 Vitafoods Innovation Awards.
Live Stronger – Build a body that lasts
Focused on performance, resilience, and active lifestyles, this theme explores solutions that address physical strength, energy, and recovery.
➜ Explore IMCD’s concepts designed to empower you to Live Stronger
Live Longer – Support your metabolic health
Addressing healthy ageing, these concepts are designed to support vitality, prevention, and long-term well-being.
➜ Explore IMCD’s concepts designed to help you Live Longer
Live Smarter – Strengthen the mind
Centred on cognitive health and mental clarity, this theme highlights solutions for focus, mood, and overall brain performance.
➜ Explore IMCD’s concepts designed to elevate how you Live Smarter
Sensory Discovery Experience
Visitors to the IMCD booth will also be invited to take part in a curated Sensory Discovery Experience, offering a behind-the-scenes look at how flavour, taste masking, and formulation science intersect to influence consumer acceptance. This interactive session reflects IMCD’s ongoing commitment to pairing technical excellence with consumer-centric product design.
Liz Connor-Kenworthy, Nutraceutical Director EMEA, IMCD, comments:
“Our ‘Build a Better You’ concept focuses on empowering consumers to take a holistic approach to their well-being. Vitafoods Europe is a key platform for us to showcase how we translate global trends into meaningful market-ready solutions. We look forward to connecting with our partners and exploring new opportunities for innovation together.”
IMCD invites visitors to its booth 3B144 to meet its experts and discover how its nutraceutical solutions can help bring next-generation products to market.
More information is available on our dedicated event page here.
