Securing a top crop: How crop data can be used in the food industry to increase quality and maximize output

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The food industry has grown substantially over the past few decades. Where individuals used to visit their local grocer for fresh fruits and vegetables, they now have the choice of several supermarkets in every town, not to mention online shopping and even same day delivery. The food market has boomed and, as a result, consumers now expect more variety and higher quality products – all at lower prices. To keep up with these demands, the food industry has turned to the use of AI and Big Data to analyze and optimize each stage of their production process, including at the very start of the supply chain where raw ingredients are grown in the field.