The rise of immune health functional ingredients

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Trends in nutrition tend to come and go, some have more staying power than others, with the focus on higher protein being a great example of a trend that has maintained its momentum over time. Whilst other trends can perhaps feel a little more seasonal, like vitamin C. We’re reminded of the power of vitamin C every time winter comes along, thanks to its well-known capabilities in supporting immune function. Numerous fruits and vegetables are packed with vitamin C and so are natural immune boosters that can help fight off those bugs that can slow us down in winter-time. From citrus fruits to broccoli and berries, to the more exotic acerola cherry (one of the richest sources of vitamin C!), the sheer diversity of natural sources of vitamin C is impressive.