Vol. 34 | Vol. 34 (2) - 2023 | COLUMN: Start-ups Innovation

Rediscover carob: The highly sustainable hidden gem

by

Udi Alroy
Co-founder & CEO – CarobWay – Israel

The world is benefiting from boosted sustainability and a focus on nutrition

The worldwide food and supplement industries are transforming rapidly. Consumers are seeking more nutritious, natural foods and supplements to address wellness concerns. With ever-stricter product-claim compliance required by governmental authorities, science-based products are capturing global attention.

ABOUT THE AUTHOR

Dr. Udi Alroy, MBA, is a results-driven executive with 20+ years of global management, strategy, business development, marketing and sales experience in food-tech, dietary supplements and functional foods. He has a proven track record in creating global networks, establishing broad-range partnerships, launching new products and supporting sustainable growth for companies such as Lycored. CarobWay is the brainchild of Alroy, who is forging whole new paths in the industry – building resilient food systems that benefit all supply chain partners.

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