Vol. 34 | Vol. 34 (2) - 2023 | COLUMN: Start-ups Innovation

Thinking outside the field: Plant nutrients – without the plant

by

Shimrit Bar-El
Co-Founder & CPO – Novella Innovative Technology Ltd. – Israel

The global demand for natural plant ingredients is expected to continue its exponential growth (1).
Transforming the current food system towards the goals of providing healthy diets and environmental sustainability constitutes one of the grand challenges of current times. Achieving these targets is a fundamental prerequisite to meet the UN Sustainable development Goals (SDGs) (2).
Growing plant cell culture in a controlled environment, in bioreactors, is more efficient than using thousands of acres to produce food components from a whole plant and dispose of 99% of it as waste (3).

ABOUT THE AUTHOR

Shimrit Bar-El, PhD MBAis a nutritional biochemist and an expert in plant proteins and food allergies. Shimrit’s vast experience spans academic research and the foodtech industry, where she held a key role as COO at ChickP. Shimrit was a research associate at The Hebrew university of Jerusalem in the field of nutrigenomics, food allergies, and maternal and child nutrition, where she completed her Ph.D. in Biochemistry in 2015

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