Brain health is a rapidly growing area of innovation, but consumers rarely shop with “cognitive health” in mind. Instead, they’re looking for solutions to everyday challenges such as brain fog, mental fatigue, and difficulty concentrating. Understanding these real-life needs can help innovators develop products that resonate more strongly with consumers and fit naturally into their daily routines.
This and more in the latest episode of the Podcast ‘Consumer Perspective’, titled “Brain Health or Brain Fog? What Consumers Are Really Looking For” – hosted by Michelle Niedziela, behavioral neuroscientist and founder of Nerdoscientist.
(Agro FOOD Industry Hi Tech editorial team)
Presented by 𝗔𝗴𝗿𝗼 𝗙𝗢𝗢𝗗 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗛𝗶-𝗧𝗲𝗰𝗵, this episode explores how how understanding the real-life problems consumers are trying to solve can help innovators design products that resonate more deeply and become part of lasting daily routines.
Listen to it HERE
