The next chapter in the food industry’s sustainability story demonstrates greater transparency both in terms of where ingredients come from and how products are made. This is being driven partly by consumers demanding more transparency and sustainability from food and beverage brands. Over half of European adults agree it’s worth paying more for sustainable or environmentally friendly products, and more than two-thirds wish companies were more transparent about their business practices (1). Consumers are asking more questions and trying to understand supply chains, which, in turn, is driving companies to ask more questions about their suppliers and engage in sustainable procurement practices.
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