Functional gummies: the (still) rising star of the nutraceutical space… and the production challenges brands can face on the ascent

Functional gummies are one of the fastest-growing trends in dietary supplements across Europe, North America and Asia, and the global market is expected to grow at a CAGR of 13.4% over the 2023-2033 period. Their success can be ascribed to multiple factors. For example, they are aesthetically pleasing, they come with unlimited flavor possibilities and, perhaps most importantly, they are easy to chew and swallow. Despite their market growth, gummy supplement production is not without its challenges, mainly due to the traditional starch-molding method and the high temperatures required during the process. In this article, Rousselot will explore the common limitations in gummy production and how the latest technological advancements allow manufacturers not only to overcome these obstacles but also to design innovative formats.