Vol. 34 | Vol. 34 (2) - 2023 | GUMMIES

Beauty gummies: A sneak peek into the future of the industry

by

Sara Lesina
General Manager
Sirio Europe, Belgium

ABSTRACT

This article delves into the current beauty trends in Europe, highlighting the differences from those in the US and UK. With cross-continental teams, the article explores the subtle trends in each region that could potentially become global trends. The article focuses on two noteworthy shifts in the beauty industry: the expansion of beauty definitions and the trend towards holistic wellness and wellness from within. These changes are transforming consumers’ approach to beauty products and services and may lead to new formulary options and sub-demographics within different consumer cohorts. By examining the current beauty market, the article provides insights into the future direction of the industry and its potential impact on consumers.

In the last few years, one of the sweeping trends across Europe, and more widely the global nutraceuticals market, has been the growth of the beauty segment. What began as a purely aesthetic class with ingredients like biotin, collagen, and elastin – popular for skin, hair, and nails – has evolved to incorporate a more holistic outlook combining traditional ingredients that will help combat healthy aging from the inside out. In addition to collagen and biotin, other nutraceuticals that are believed to promote healthy skin, hair, and nails include antioxidants like vitamin C and vitamin E, as well as omega-3 fatty acids and probiotics. These nutrients are, respectively, thought to help protect the body from free radical damage, reduce inflammation, and promote healthy gut microbiota, which in turn can support healthy skin.

ABOUT THE AUTHOR

Sara Lesina is the General Manager of Sirio Europe, a nutraceuticals contract manufacturer. With over 20 years of experience in the nutraceuticals and beverage industry, Sara has a deep understanding of the market and its dynamics. Prior to joining Sirio, she held various executive positions in multinational companies, where she successfully led cross-functional teams and drove growth initiatives. At Sirio, Sara is responsible for developing and executing the company’s strategy in Europe, focusing on innovation and customer satisfaction. She is passionate about the beauty industry and dedicated to providing customers with cutting-edge solutions that meet their evolving needs.

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