In the last few years, one of the sweeping trends across Europe, and more widely the global nutraceuticals market, has been the growth of the beauty segment. What began as a purely aesthetic class with ingredients like biotin, collagen, and elastin – popular for skin, hair, and nails – has evolved to incorporate a more holistic outlook combining traditional ingredients that will help combat healthy aging from the inside out. In addition to collagen and biotin, other nutraceuticals that are believed to promote healthy skin, hair, and nails include antioxidants like vitamin C and vitamin E, as well as omega-3 fatty acids and probiotics. These nutrients are, respectively, thought to help protect the body from free radical damage, reduce inflammation, and promote healthy gut microbiota, which in turn can support healthy skin.
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