Early life nutrition: Challenges & recommendations in 2023

Parents are increasingly concerned with the health and wellness of their children. Although the initial anxiety around Covid-19 has gradually passed, 60% of global consumers agree with both of the following statements. Firstly, they have become more conscious about their child’s health, and secondly, they have been more proactive in addressing their child’s health as a result of Covid-19. Due to this, parents have continued with this proactive, prevention-over-cure approach to their child’s health, in which parents are addressing various problems before any physical or cognitive symptoms occur.

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