Beauty and the bite

You’ve probably seen them on your Target or grocery store run—bottles, jars, and pouches of supplements in eye catching colors and engaging packaging all prominently displayed to immediately catch your attention. Ingestibles are everywhere! From tablets to gummies to powders to pills to drops, ingestible beauty has become a popular, in-demand product for consumers looking to level up their skincare and wellness regimen with products that aren’t topical at all but instead ingested. And there’s good reason for this interest. Supplements seemingly address every sort-of concern; feature well-known ingredients consumers already use; come in yummy flavors, and are available in a large variety of formats that make them easy to slide into a daily routine, like vitamin gummies or coffee creamer. But most important, according to those who use them, they work! Eighty-percent (80%) of consumers already using ingestibles report an improvement in their health and wellness since they started taking supplements, and interest is growing. Read on to find out what over 2,000 consumers (1) told us they want in a supplement and how your brand can formulate one that will be a winner.

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